Skip to main content

SEO - Where Do I Start?

[ad_1]

Search engine optimisation (SEO) - The process of impacting the ranking of a website on a search engine's results for specific keywords to gain organic visibility

Every search engine combined receives over 6.5 billion searches a day with Google contributing around 4.5 billion of the searches. The benefits of a good SEO are huge, from your sites ranking within keyword searches to increasing the possibility of conversion.

As a consequence, developing a good SEO involves many obstacles, the largest being how a search engines rank websites is unknown to everyone. For example, Google uses an algorithm involving over 200 factors to determine the ranking of websites for a specific search yet Google will never release information on any of the factors. But through persistent testing, web designers have been able to identify some factors to include into your website and research.

Market knowledge

You must know your target market, including understanding the keywords potential visitors search. You can take advantage of online software's which can provide a breakdown on the volume of traffic for keywords and produce a difficulty scale to beat competitors for those keyword search results. Make sure you're targeting the correct keywords.

Good user experience

Create a good user experience in every aspect of the user's process. This will include the quality of your site (content, links, images and more and processes. If you ensure that every user has a positive experience and comes away with new knowledge, search engines will mark this as a positive aspect of your website and rank you higher.

Site Speed

The time a site takes to load and during the user's interaction. Make sure your website is running at optimal speed. As slower sites will rank lower following research from Google which produced a positive correlation between the duration of time for a site to load and users who do not wait. A small alteration to your websites structure, the volume of content and optimisation of images will affect site speed dramatically.

Keyword usage

The volume of keywords is a controversial subject. Research1 by some web design experts have identified that the volume of a keyword in a website's text affects ranking. The research1 showed that a keyword used approximately 2.4% on a web page is most effective and also highlighted that you can also incorporate 1.5% similar works to your keywords to maximise your SEO (Visually presented below). Whereas other web designers believe keyword volume does not have any correlation to SEO and the focus should be on the quality of content. Nevertheless, utilising both opinions can be incorporated into any content for cover both possibilities to enhance your SEO.

You may be reading this as you're new to SEO and discovering it is a complex and fast-changing environment or brushing up on your knowledge. The first step is to identify whether your website represents you and once it ranks high, will it have a high conversion rate. Following achieving this step, you can focus on your SEO.

References

1 - https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/


[ad_2]

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

The Purpose and Practice of Writing Successful SEO Articles

[ad_1] I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love." That, in and of itself, says it all. Why is this such a thrilling post? Because it reinforces what I've been saying for years. Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first. There is such a barrage of worthless articles floating around the 'Net these days. Keyword stuffed, useless ramble that was obviously written with the sole intent of attempting to rank high. Striving for top rankings is not a bad thing, but the purpose of writing SEO articles is threefold not onefold: provide information, rank high when used on your site and increase link popularity. That means the practice must follow the purpose. Why Write an Article? Let's start at the b...
Post a Comment
Read more

How To Improve Your SEO From A to Z

[ad_1] You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don't understand what SEO is, or that there are many kinds of SEO and that you don't have to be an expert to improve your SEO. There is both on-page and off-page SEO. The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they're looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them. Off-Page SEO Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website's traffic and thus your conversions. Comment on Blogs and Forums - Even if you're not allowed a l...
Post a Comment
Read more