Skip to main content

SEO - Where Do I Start?

[ad_1]

Search engine optimisation (SEO) - The process of impacting the ranking of a website on a search engine's results for specific keywords to gain organic visibility

Every search engine combined receives over 6.5 billion searches a day with Google contributing around 4.5 billion of the searches. The benefits of a good SEO are huge, from your sites ranking within keyword searches to increasing the possibility of conversion.

As a consequence, developing a good SEO involves many obstacles, the largest being how a search engines rank websites is unknown to everyone. For example, Google uses an algorithm involving over 200 factors to determine the ranking of websites for a specific search yet Google will never release information on any of the factors. But through persistent testing, web designers have been able to identify some factors to include into your website and research.

Market knowledge

You must know your target market, including understanding the keywords potential visitors search. You can take advantage of online software's which can provide a breakdown on the volume of traffic for keywords and produce a difficulty scale to beat competitors for those keyword search results. Make sure you're targeting the correct keywords.

Good user experience

Create a good user experience in every aspect of the user's process. This will include the quality of your site (content, links, images and more and processes. If you ensure that every user has a positive experience and comes away with new knowledge, search engines will mark this as a positive aspect of your website and rank you higher.

Site Speed

The time a site takes to load and during the user's interaction. Make sure your website is running at optimal speed. As slower sites will rank lower following research from Google which produced a positive correlation between the duration of time for a site to load and users who do not wait. A small alteration to your websites structure, the volume of content and optimisation of images will affect site speed dramatically.

Keyword usage

The volume of keywords is a controversial subject. Research1 by some web design experts have identified that the volume of a keyword in a website's text affects ranking. The research1 showed that a keyword used approximately 2.4% on a web page is most effective and also highlighted that you can also incorporate 1.5% similar works to your keywords to maximise your SEO (Visually presented below). Whereas other web designers believe keyword volume does not have any correlation to SEO and the focus should be on the quality of content. Nevertheless, utilising both opinions can be incorporated into any content for cover both possibilities to enhance your SEO.

You may be reading this as you're new to SEO and discovering it is a complex and fast-changing environment or brushing up on your knowledge. The first step is to identify whether your website represents you and once it ranks high, will it have a high conversion rate. Following achieving this step, you can focus on your SEO.

References

1 - https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/


[ad_2]
Labels:

Comments

Post a Comment

Popular posts from this blog

SEO Meanings

[ad_1] Like with most things, computer speak has a language all its own. When you create a website you most likely will encounter a lot of new lingo, and while some of it actually makes a lot of sense there are some terms that may be a bit weird, even for the techy among us. When you think of a white hat you may think of the Kentucky Derby or a Royal Wedding but in SEO speak it means the group of techniques that use the best practice, the ones that earn you all the gold stars and brownie points, the ones that don't use bad manipulations to gain traction or ranking, but those who do what they do to the best of their abilities, create wonderful content and follow all the rules. Things like time on page is pretty self explanatory. There are actually people out there who analyze data like how long people spend on a certain site. They are timed and when they click out that data is collected. You optimally want people to spend some time on your site, not just click in and out in three se...
Post a Comment
Read more

SEO Articles After Google Panda Updates

[ad_1] As an obedient online marketing student, you've been creating content for your websites, trying to please the teacher, ie, Google. However after the recent updates, it seems that pleasing the teacher got a little tougher! Google Panda Update & SEO Articles In Feb 2011, Google came up with the Google Panda update with the intention to improve the search result quality. As a result many sites with a lot of ads and low quality content started to fade off. They were replaced with quality content based sites, social networking sites, news sites etc. In this way Google gave an indication that SEO content writing techniques used previously which included keyword stuffing, spinning etc were out of the window. If you wanted to achieve good SERPs, you have to create SEO articles that are meaningful and need not be too "sales-y". So, what do you do to create effective articles that will please the search engines? Content Based on Keyword Group To begin with forget about s...
Post a Comment
Read more