Skip to main content

SEO Content Writing: 4 Tips for Writing Effective Search Engine Optimized Content in 2013

[ad_1]

Writing effective SEO content can seem daunting because the rules of SEO change all the time. In case you don't know, Google itself has said that it makes over 500 changes per year - yes, per year! - to its search algorithm.

To this end, following are four things to pay attention to when writing SEO content that have changed in the last few years. While it may seem like a lot to do to write "effective" SEO content, it's not when you make it a habit -- and start seeing results from those habits.

1. Keyword Stuffing: When I started writing SEO content back in 2007, it wasn't uncommon for clients to ask for content with a 5, 10 or even 15 percent keyword density. Nowadays, Google (and other search engines) look at this as keyword stuffing.

You know those types of articles you see that have the keyword phrase repeated over and over again - to the point where it detracts from what's being said? Don't do this.

To write effective SEO content in 2013, you should strive for a 1-2 percent keyword density. To get this, only repeat your keyword phrase every 100 to 150 words. If you follow this rule, you'll never have to worry about your content being keyword stuffed.

2. Use the "Alt" Tag: Search engines like to return mixed media results, eg, videos, infographics, photos, etc. So when they scan your article, they catalogue the pictures and video and infographics that are there to.

In the case of photos, the "Alt" tag describes what the picture is about. Hence, it's important to include it so that your images can be returned properly in search results. Following is an example of an "Alt" tag:

If you sold women's jewelry and had a shot of a gold heart necklace on your site, your alt tag might look like this: [img src="womens-heart-necklace.jpg" alt="Photo of Women's 14K Gold Heart Necklace"].

3. Write Themed Content: You should use more than one keyword phrase in your copy, ie, use secondary and tertiary keyword phrases to round out the content. This is what's known as writing themed SEO content - and search engines just love it.

For example, let's say you're writing an article about baking apple pie. When search engines run across the word "apple," they have no idea if you're taking about apple computers or apple pie.

But if your article contained keyword phrases like "bake apple pie;" "apple pie recipe;" and "ingredients for apple pie;" then search engines can pretty easily discern that you're talking about baking and recipes, not computers and electronics, for example.

See why secondary and tertiary keyword phrases are important? They give search engines more info, which helps them to properly categorize your content and return it in relevant search results.

Learn more about writing themed SEO content.

4. The Importance of Shared Content: Search engines reward content that is shared a lot - because they (rightly) assume that it must be good because many people are linking to it, posting it on their social media accounts and blogging about it.

So make it easy for your content to be shared by using plugins like Shareaholic and ping.

Writing Effective SEO Content: Conclusion

As you can probably see, writing effective SEO content is only part of the search battle; the other part is doing all those behind-the-scenes things that get search engines to notice your content so that it can be returned in relevant web searches. But the rules are relatively straightforward and if you follow them consistently, you'll be rewarded with more organic traffic from search engines like Google.


[ad_2]

Comments

Popular posts from this blog

The Purpose and Practice of Writing Successful SEO Articles

[ad_1] I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love." That, in and of itself, says it all. Why is this such a thrilling post? Because it reinforces what I've been saying for years. Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first. There is such a barrage of worthless articles floating around the 'Net these days. Keyword stuffed, useless ramble that was obviously written with the sole intent of attempting to rank high. Striving for top rankings is not a bad thing, but the purpose of writing SEO articles is threefold not onefold: provide information, rank high when used on your site and increase link popularity. That means the practice must follow the purpose. Why Write an Article? Let's start at the b...

What Are The Advantages Of Hiring A WordPress Virtual Assistant?

[ad_1] Most of us who already have a business or are thinking of having one know that business is risky. So, before we take a plunge into the business affairs it is better to know how one can make more profit. If you are interested in knowing the step then you are surely going to stay ahead of the race. One massive step that you can take is creating a website of your company with the help of WordPress and a virtual assistant. The website is important for you because this is the door to fame for your company. This is the place where people can grow their first impression about the products you sell. So, a better idea would be to hire a WordPress virtual assistant or VA to look after the needs of the website. The advantages of hiring a WordPress virtual assistant are described underneath: Make Website Easily Navigable Most of us do not know which of the plugins and themes can be impactful for the website. Thus, we land up choosing the wrong ones out. But no longer is that going to happen...