Skip to main content

How to Use Blogging As an Inbound Marketing Strategy

[ad_1]

In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors--Leads--Customers. This is what Inbound marketing captures.

What then is Inbound marketing?

According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online content can be in form of video marketing, social media marketing or blogging.

Blogging is one of the commonest methods of online content and can be used for all stages of Inbound marketing.

WHAT ARE THE STAGES OF INBOUND MARKETING?

The stages of inbound marketing are:

· Attract

· Convert

· Close

· Delight

HOW TO IMPLEMENT INBOUND MARKETING USING BLOGGING

ATTRACT

Your goal is to use a blog post to attract strangers to your website and transform them into your visitor on getting to your website. Your blog post should contain relevant keywords and information that answers your visitor's questions, meet their needs and provide insights into helping them achieve their goals.

CONVERT

After attracting your website visitors, you convert these visitors into leads using website email forms and chat messaging channels where your prospects can submit their contacts such as email address or phone number. This provides a communication channel to continuously provide relevant information, build rapport and credibility with your prospects.

CLOSE

This is the stage where you convert the leads into customers by getting them to make a buying decision or to take a profitable action.

This is achieved by using automated email sequences to send your prospects messages in order to build credibility and to identify their problems and goals.

Subsequently, you can send them specific information about the benefit of your products and how it will solve their problems. This is called PRESELLING. Preselling increases conversion rate and the odds of making sales.

NB- Prospects buy only from marketers they trust thus do not sell your products to a prospect immediately you get their contact. Build rapport first and get to know them.

DELIGHT

This is when a customer has been thoroughly satisfied with your product/service and becomes a loyal customer. Also, your customers may even go the extra mile to refer friends and families to you.

HOW TO INCREASE BLOG POST ENGAGEMENTS, CONVERSIONS, AND SALES



  • Identify your buyer's persona


You need to clearly identify your ideal buyer's demographics, interests, needs and goals. This helps you to attract the right customer and increase your conversion rate.



  • Consider your buyer's journey stage


The content of your blog post should be determined by whether your client has knowledge about what your product/service is or not. If your target reader has no knowledge about your product/service then you have to simplify your information and educate them until they can make a buying a decision.



  • Drive targeted traffic to your blog


Organic traffic methods often do not attract visitors/prospects that fit your buyer's persona.

In contrast, paid traffic enables you to target the specific persona of your ideal buyer while setting up the ads campaign. This method increases your conversion rate and online sales when properly implemented.

Finally, blogging is an effective inbound marketing strategy which can be used to drive traffic, increase conversions and sales online.


[ad_2]
Labels:

Comments

Post a Comment

Popular posts from this blog

SEO Vs Google Ads - Which One Is Better?

[ad_1] Companies and shops that have created a website to showcase their products/services would certainly like as many potential customers to find it. However, they should find a way for their website to land on top of search results. When viewers are able to search their products/services on Google, their webpage is displayed in either organic search results or Google paid ads. Organic Search Results and Search Engine Optimization (SEO) People can find organic search results just below paid ads. If businesses like to rank among the top in organic search results, they have to optimize their site. Google's first and foremost objective is to direct users to the most relevant, high quality content related to the topic they are searching. Advantage SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long. Disadvantage SEO is a very long, continuous activity and certainly, competition is working hard as well. More ofte...
Post a Comment
Read more

What Exactly Is SEO and Why Does My Website Need It?

[ad_1] Some people are not familiar with the term SEO. Others may have heard about Search Engine Optimisation (SEO), but may not be aware of its meaning and significance. There are actually a number of things that are critical to a website more than ranking high in search engines, though, when different people are asked, they have different ways of achieving this. To get a more comprehensive and accurate answer, people can look closely at Google's guidelines found on the Webmaster Tools site, and search under SEO's hood. In the past, SEO has earned a bad reputation due to a number of individuals who made use of unallowed techniques to benefit from search engines, rather than work with them. The wrong choice of SEO professionals has negatively affected the reputation of many websites, making them invisible in search engine rankings when Google updated their algorithms. On the other hand, deciding to choose quality SEO professionals can give several advantages to a website, inclu...
Post a Comment
Read more

The Easy Way To Create An Affiliate Marketing Blog

[ad_1] When it comes to setting up an affiliate marketing website, you have a few options. You can choose to create a static website using HTML. This requires you to know the specific programming language. You will also need to have an HTML editor handy to create your pages. An alternative to this is setting up a blog using WordPress, which is a free platform that many people are using to build their affiliate sites these days. Why WordPress? There are many benefits to using WordPress for your affiliate marketing efforts. For one, it can be easily installed from your web host's cPanel. You can use Fantastico to install WordPress in less than one minute. Once it's up and running, your site is live with a fully functional blog for you to use to promote your affiliate products. Another reason many affiliate marketers prefer WordPress is because of the easy to use admin panel. When you log into your WordPress installation, you will have access to the different sections of the admin...
Post a Comment
Read more